Sure, sexy brands have a certain je ne sais quoi, but if you ask me, there was something creatively invigorating about creating social content for a healthcare brand. Targeting baby boomers, we served up a variety of content made with one goal in mind: to inspire our audience to take microactions that would positively impact their health. We partnered with the National Park Service, hosted a Facebook Live series, and made a bunch of quote posts that were a real HIT with the 50+ set. At the end of the day, it's fun to have fun, and that's what this work was all about.  



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Art Director: Chris Warner